Market success for foreign small and medium-sized companies in China

Growing a business and developing brands in the Chinese market has become increasingly challenging. The adjustment to local market realities is now a business imperative – especially for medium-sized companies. As a German management consultancy working with clients in China for more than 10 years, we have identified a common set of obstacles many medium-sized companies face.

In response to these key challenges, we have compiled a guideline which illustrates how companies can win the upper hand in their markets.

Read more and download the paper here: Market success for SMEs in China 

Learn more about brands in developing markets

“Brand Building and Marketing in Key Emerging Markets”

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