Globeone Market Entry Strategy

DESIGNING THE ENTRY OF AN ASIAN MANUFACTURER INTO THE EUROPEAN MARKETS

How can the market entry of an Asian white goods manufacturer into the European market be designed?

Situation:

An Asian white goods player, hardly active in the European market, wanted to conquer the European continent with a premium product series.

 

Result:

Globeone assessed requirements and roadblocks, deriving concrete steps to overcome entry barriers. A market entry roadmap and “go live” strategy for different European markets were developed, including locally adapted communication approaches and the selection of appropriate local marketing execution partners.

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